North West marketing company Polaris Media appoints China representative

North West PR and marketing company Polaris Media has appointed Shanghai-based Chen Li Ming as its Chinese representative to support its operations in the maritime sector.

Polaris managing director Ben Pinnington said the company, which has offices in Merseyside and Manchester, has appointed Chen to help give its Chinese maritime clients on the ground support as well as greater cultural understanding.

Chen has worked in the Chinese maritime and shipbuilding industry for 20 years and is a naval architect by profession.

Ben said:

“Polaris has identified China as a key growth market as the world’s biggest maritime nation. We saw the scale of the Chinese maritime industry when we promoted the UK pavilion at the Marintec maritime trade fair in Shanghai in December with the Society of Maritime Industries. And we are now working with Chinese clients and we felt we needed more in-country expertise. Moreover, our UK and overseas clients have also requested more help with creating awareness and opportunities in China. We’ve worked with Chen for some time, through the SMI, and we are pleased to welcome him to our team.”

Earlier this year Polaris won the Maritime Professional Services Business of the Year Award at the Mersey Maritime Industry Awards following a judging panel process and public vote.

About:

Polaris Media Management Ltd is an award winning marketing company specialising in maritime, engineering and offshore. Polaris works across the UK and the world providing a range of marketing services to help companies win business and create opportunities including publicity and social media campaigns, brand building, websites, brochures and creative design, film and photography and trade fair and business development support. In March 2020 Polaris was voted Professional Services Business of the Year at the Mersey Maritime Awards and in January 2020 the company was elected to the CBI's North West Regional Council. Clients include: Oman Shipping, China Classification Society, Roxtec, Atlantic Container Line, Liverpool Seafarers Centre and the Port of Gdansk. Polaris has offices in Liverpool and Manchester. w: www.polarismedia.co.uk