Instrumentation Specialists hoping to reach a wider audience at DSEI 2023

Instrumentation Specialists P&S Automation is to exhibit at Defence and Security Equipment International (DSEI) for the first time, thanks to the Society of Maritime Industries’ (SMI) work in establishing a shared exhibitor space.

Over its nearly two decades of operation P&S Automation Limited has gained a reputation as the “Instrumentation Specialists”, working with clients in the United Kingdom, Europe and globally, with a special focus on the UK’s Ministry of Defence.

An expert in instrumentation, control and automation systems for marine and land based industries, it plays an active role in keeping the automation and control systems maintained and reliable to help ensure safe and efficient operation of their client’s platforms. Currently about 70% of their work is with the UK Ministry of Defence and predominantly with the Royal Fleet Auxiliary.  

P&S Automation has also supplied and fitted new systems to HMS Scott and the P2000 vessels for the Royal Navy, but have not yet had the opportunity to supply any systems on the 'fighting' platforms.

Managing Director Paul Edwards hopes that exhibiting at DSEI will be an opportunity to demonstrate products to a wider audience and potentially generate new business. Being on the SMI stand provides a platform for this innovative company to stand out amongst the nearly 3,000 suppliers likely to be in attendance. Having attended in the past, though never exhibiting, Paul is conscious that the shared stand and membership of SMI presents a rare opportunity to boost his company’s presence.

 “Our sales budget is quite small and we normally would not contemplate exhibiting at DSEI, however the SMI stand allows the members to share, reducing the cost to exhibit to a more affordable level. 

 “We have taken up this excellent opportunity to attend DSEI with the aim of showcasing the systems that we can offer to key personnel in the Royal Navy and other worldwide navies. We hope to create some positive momentum for P & S Automation Ltd which we hope will lead eventually to some exciting orders.”

  “A shared stand also provides a better atmosphere and further opportunities to meet potential customers who we would not necessarily meet if we had a small stand just for P&S Automation," Edwards added.