Scaling Up Masterclass: Mastering Maritime Market Commercialisation for Growth and Global Expansion
Join us for an essential masterclass that is designed for companies looking to broaden their market reach and scale operations internationally.
WHEN:
Tuesday 20th May 2025 - 10am to 1pm
OVERVIEW:
This session will provide critical insights into navigating new markets, harnessing industry specific trends, and employing effective scaling strategies. Learn from senior industry experts who have successfully expanded maritime businesses across diverse global landscapes. We’ll cover essential topics via case studies providing you with lessons learned, practical tools and proven frameworks to enter new markets and thrive in them, ensuring sustained growth and competitive advantage for your business.
Whether you’re looking to introduce your services to emerging markets or strengthen your presence in established ones, this masterclass will equip you with insights and perspectives to make strategic, impactful decisions.
WHERE:
SMI HQ - 28 to 29 Threadneedle Street, London EC2R 8AY
DRAFT PROGRAMME OUTLINE:
10.00 – 10.30 Registration and networking
10.30 – 10.35 Welcome
10.35 – 11.05 Kim Diederiksen: Expert in Executive Leadership, Commercialisation, Scale-Up, and Growth
11.05 – 11.35 Darren Rowlands, Leading the Transition of a Family-Run Business to Acquisition Readiness
11.35 – 11.58 Discussion & Q&A
11.58 – 12.00 Closing remarks
12.00 – 13.00 Light Lunch, refreshments and networking
Register here
ABOUT OUR SPEAKERS:
Kim Diederichsen

Kim Diederichsen is a dynamic and results-driven CEO with a proven track record of scaling businesses in the maritime, energy, and renewable sectors. As CEO of Anemoi Marine Technologies, he transformed the company into a market leader in wind-assisted propulsion, expanding operations globally and scaling the team from 5 to 75 employees. His expertise in commercial strategy, business model development, and operational leadership has driven significant revenue growth, strategic partnerships, and international expansion. Previously, Kim led Bawat A/S from concept to a commercialised, Nasdaq-listed water treatment business, securing significant funding and pioneering innovative technologies. His experience spans executive advisory roles, leading restructures, and driving change management. With a background as a master mariner and deep industry knowledge, Kim excels in navigating complex challenges and scaling businesses for long-term success. His insights into leadership, investment strategies, and operational execution make him a valuable voice in maritime industry growth discussions.
Darren Rowlands

Darren Rowlands is a leading professional in the ultrasonic antifouling industry, serving as the CEO of Sonihull, a company renowned for its innovative solutions in marine biofouling prevention. Under his leadership, Sonihull has made significant strides antifouling technologies resulting in substantial savings for fleets worldwide. Darren's commitment to sustainable marine practices is evident in his efforts to promote eco-friendly technologies that enhance vessel efficiency and reduce environmental impact. His strategic vision and dedication have positioned Sonihull as a leader in the industry, earning recognition in prominent publications such as The Sunday Times. With a focus on continuous innovation, Darren continues to drive the company's mission to provide effective and sustainable antifouling solutions to the global maritime community.
Should you wish to join us for the masterclass,
please register here or below.
| Date | Tuesday 20th May 2025 |
| Venue | SMI Office, 28-29 Threadneedle Street, London EC2R 8AY |
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