News from our Members and Partners

10 January 2018

Polaris Media appointed to Battle of the Atlantic Memorial campaign

SMI member and maritime specialist PR firm Polaris Media has been appointed to manage the PR for the campaign to build a £2.5million Battle of the Atlantic Memorial on Liverpool’s waterfront.

Polaris, run by brothers Ben and Sam Pinnington, helped manage the press call in Liverpool on January 8 to launch the campaign, being run by the charity the Battle of the Atlantic Memorial. The event attracted coverage across media including by the Mail On Sunday, Sky, BBC North West TV, ITV Granada, Radio Merseyside, BBC online and the Liverpool Echo as well as international maritime press Maritime Executive .

Polaris Media appointed to Battle of the Atlantic Memorial campaignThe Battle of the Atlantic was the longest campaign of World War Two, responsible for the loss of an estimated 100,000 lives from allied and enemy forces, and considered by Churchill to be the dominating factor all through the war. The proposed 15-ton, 28-metre monument is set to be unveiled in 2019, the 80th anniversary of the start of World War Two.

Polaris managing director Ben Pinnington said the company is very proud to promote the campaign to build the memorial which has been designed by celebrated sculptor Paul Day, whose work includes the Battle of Britain Memorial and Iraq-Afghanistan Memorial in London.

Ben said:

“Coming from Merseyside and specialising in maritime it is a privilege to work on this project. Media interest in the memorial is high and it is great to have the Mail on Sunday on board to bang the drum for the campaign nationally and internationally as one of the biggest news websites in the world. There is lots of interest in the regional press which ran excellent reports from the press call which was attended by two BOA veterans who gave tremendous eye witness accounts of the conflict. We were also pleased to see a real buzz of support on social media with Tweets from the British Embassy in Washington and the First Sea Lord.”

Ben said Polaris, which also specialises in exports, is bringing its international contacts to the campaign to help drive awareness overseas of the fundraising effort.

He explained:

“Through our partner in Chicago, Virgil CSR, we have been able to open doors and we are planning a fundraising tour to America in May. This will see the team visit the British Embassy in Washington and consulates in New York and Chicago, which itself has a celebrated Battle of the Atlantic Exhibition. There are few better examples of the special relationship than the Battle of the Atlantic and the tour will provide a terrific platform for the charity to promote the memorial and recognise how Britain and America and all the allies, worked together to defeat the Nazi U-boats and win the battle.”


Polaris was founded in 2011 and has offices in Merseyside and Manchester. Polaris specialises in maritime, engineering, exports and heritage. In 2015 the company diversified into digital publishing running the and news websites. Its PR clients include Cammell Laird, Atlantic Container Line, Roxtec, Oman Drydock, Oman Shipping, Morris & Spottiswood and the Maharana of Mewar Charitable Foundation in India. w:

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